To the ardent Star Wars fan, Razor Crest is more than a mere gunship. It is an epic. The sheer enormity of 6187 bricks assembling, to tell that story, within an incredibly short timeline. Let's just say, 'it was emotional'.

A product of craft, speaks for itself. It also makes storytelling that much more important. The need to romance the craft, making it enticing enough to trigger that inner craving? We got you.

Some stories speak much more than what meets the eye. Amazon Prime provides a platform to tell stories that changes our perspectives, even better when it comes with a twist. After all, it is the narrative that drives our feelings.

Glitz needs panache. The show itself as the showstopper. Audience needed more than just intrigue, they needed to be enthralled in its aura - its glamour quotient. We strung its story on the singular premise of 'as big as it gets'.

How interesting can engine oil get? Even so in an occupational subculture that is seeped in superstition. The need was to challenge the belief system. Brought to life through real, embedded insights and a touch of wit.

A pressure cooker had always been a pressure cooker, until we changed the norm. A hyperlocal, integrated national campaign disrupted a price sensitive and hyper competitive category. Success drove the brand to leadership.

Remember 2020? The pandemic? Yeah, like life throwing lemons. So we did what we had to do. We made a coffee paste blow up on social media, launching the brand into stratosphere.