Armed with a master’s in Strategic Marketing (Distinction) from the University of Sussex, Rahul has tackled affiliate marketing, client SEO, and local SEO, and has ranked websites for keywords in diverse niches, including “weight loss,” food, pets, and baking. Alongside his SEO expertise, Rahul loves both architecture (he’s even made Airbnbs!) and site architecture. In his spare time, he enjoys playing football and has dabbled in stand-up comedy — plus, he spent a few years living as a digital nomad.

Rahul’s journey into SEO began in school, where his fascination with blogs and the word “backlink” fuelled a side hustle, earning him extra lunch money for his favorite dish — red kidney beans with rice. Years later, Rahul still loves SEO — and still loves red kidney beans.

With roots in engineering, Shakthi first ventured into marketing driven by a fascination with how brands use digital media to connect with audiences, deliver value, drive revenue, and thrive online. What began as a curiosity quickly evolved into a passion for paid media and performance marketing. Starting with launching the digital presence of an eCommerce startup, Shakthi has gone on to work with clients across the United States, Australia, and the UK in industries such as eCommerce and healthcare, managing large-scale performance campaigns on platforms like Meta, Google, and TikTok.

His tactical campaign execution stands out for its data-driven precision, guided by a workbook centred on two essential Cs: Consumer—understanding motivations, needs, and behaviours—and Competitor—identifying market gaps and learning from successes and failures. His academic background in Consumer Psychology deepens this approach, providing a nuanced understanding of how people think, feel, and act when engaging with brands. This insight enables Shakthi to craft and execute media plans that not only resonate emotionally with target audiences but also address their practical needs effectively.

So for Shakthi, our ‘inorganic guy’, performance marketing isn’t just about ad spend and metrics - it’s about creating campaigns that leave an impact on both brands and their audiences. His ability to align data insights with storytelling narratives, paired with a relentless drive for optimisation, makes him the kind of marketer who not only delivers results but also builds lasting connections between brands and consumers.

Since beginning his career as a sound engineer two decades ago, Vivek Gupta has immersed himself deeply in all elements of production. He has handled literally every aspect of the craft - from music and sound mixing, to editing; he’s been behind the camera, he’s worked as a producer as well as a post production head, giving him an unparalleled knowledge of the most technical aspects of the production process.

Vivek is equally comfortable with long and short formats, and large and small budgets, having worked on digital projects, television commercials as well as television shows for channels including MTV and Channel V. Vivek is obsessed with gadgets and the latest technology, and is always one step ahead of the curve. He is super organised, and a pleasure to work with. In short, he is Those Guys’ safe pair of hands.

As a marketing strategist who believes that enduring brands are built on authentic stories, Pinaki has invested 17 years in shaping some of the most beloved brand narratives. He immerses himself in the delicate art of translating business objectives into compelling market success stories.

Having orchestrated performance-driven marketing campaigns across global markets and diverse sectors, his expertise extends beyond traditional boundaries. What distinguishes him is his ability to build robust client relationships while leading high-performing teams, alongside his talent for leveraging technology as a strategic growth catalyst. His approach integrates diverse marketing knowledge with practical expertise, ensuring strategies don't just resonate - they drive meaningful business outcomes and build transcendent brands.